INVIDI Technologies Partners with Thaicom and PSI to Reinvent Thailand’s Media Industry

경제뉴스
2024-10-02 13:35 PM
(이코노미아울렛-뉴스)

INVIDI Technologies, the global leader in targeted, addressable advertising and innovation, announces an industry-transforming partnership with Thaicom, a leading Asian satellite and space tech company and PSI, Thailand’s largest satellite network and set-top box provider, to launch addressable advertising, an innovative technology that enables advertisers to deliver personalized ads to specific individuals or households in Thailand. Having developed the first widely deployed addressable advertising system in the world, INVIDI has made the commitment to support Thai broadcasters in boosting ad revenue and fund new premium content.

“Thaicom, as a key player in Thailand’s broadcasting industry, is committed to leveraging technology to benefit our customers,” said Ekachai Phakdurong, Chief Strategy Officer of Thaicom. “Working together with INVIDI and PSI, we are excited to develop addressable advertising solutions. This collaboration will support Thailand’s broadcasting players to jointly benefit from technology and partnerships.”

Addressable TV turns the advertising business model on its head, and everyone benefits. It provides substantial incremental revenue to content providers and distributors while giving advertisers an opportunity to target their most relevant customers in an efficient and cost-effective way. At the same time, viewers have a much better experience because they’re receiving ads that are relevant to them.

“PSI believes that addressable advertising will significantly benefit the industry, and we are proud to be a part of this development,” commented Phanuwat Phongsuwankul, CEO of PSI. “As Thailand’s highest market share of satellite receivers, we’re glad to partner with INVIDI and Thaicom for the future growth of Addressable Ad in Thailand.”

According to Media Partners Asia, the addressable opportunity in Thailand alone represents a 19% CAGR over the next five years, and a 24% CAGR across Southeast Asia and India.

“There is a clear potential for TV advertising. I can say this because we at INVIDI have seen the incredible revenue impact of addressable advertising in the US,” said Nick Chuah, Managing Director of APAC at INVIDI. “It is an honor to partner with Thaicom and PSI, as they are both formidable forces in the Thai market.”

Thanks to addressable advertising, the future of premium television is bright. INVIDI and its partners have big plans and expect to launch addressable advertising across the satellite footprint in the second half of 2025, followed by the terrestrial footprint in late 2026.

To learn more about the business of addressable advertising, please visit www.invidi.com

About INVIDI Technologies

INVIDI Technologies is a global leader in advanced, addressable advertising solutions, providing innovative technology for targeted advertising that enhances the effectiveness and efficiency of media campaigns. With a commitment to driving growth and innovation, INVIDI continues to lead the industry in delivering cutting-edge solutions for advertisers and content creators worldwide.

About Thaicom

Thaicom Public Company Limited is a leading Asian satellite operator and regional space technology company. Established in 1991, Thaicom leverages its expertise in the satellite industry to provide comprehensive end-to-end satellite communications services. With proven track records as the pioneers in broadband and broadcast services in Asia, Thaicom developed and launched IPSTAR (Thaicom 4), the world’s first High Throughput Satellite (HTS), as well as providing Asia’s first Ku-band Direct-to-Home (DTH) broadcasting. As the leading regional space tech company, Thaicom leverages data from space, bringing GEO or non-GEO technology to capture new services. The company is dedicated to building on our commitment to empowering people with Innovative Space Technology for a better life. For more information visit: https://www.thaicom.net

About PSI

PSI Corporation Co, Ltd. is a center for satellite dishes, air conditioners, CCTV cameras, a manufacturer and distributor of satellite dishes that has been established for more than 30 years, one of the prides of Thai people under the PSI brand. It is a leading company in manufacturing and distribution of equipment that uses the country’s satellite communication system in order to respond to the needs of customers covering all groups.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240930242822/en/

Website: https://www.invidi.com/


함께 보면 좋은 콘텐츠

All posts
경제뉴스 2024-07-30 09:00 AM

커리어넷, 한국핵융합에너지연구원·농업정책보험금융원·경기대학교·한국화학연구원·대한상공회의소·중소기업기술정보진흥원 채용 소식 발표

(이코노미아울렛-뉴스)커리어넷이 한국핵융합에너지연구원·농업정책보험금융원·경기대학교·한국화학연구원·대한상공회의소·중소기업기술정보진흥원의 채용 소식을 발표했다. 커리어넷이 발표한 채용 공고 ...

경제뉴스 2024-07-04 09:30 AM

Catholic Development Fund Deploys Boomi to Automate Complex Fiscal Processes

(이코노미아울렛-뉴스)Boomi™, the intelligent integration and automation leader, today announced that Catholic Development Fund chose Boomi to automate its customers’ corporate card reconciliation process, reducing complexity and speeding time-to-value for Catholic organisations. Catholi...

경제뉴스 2024-07-10 09:00 AM

일본 취업 플랫폼 KOREC, 한국산업인력공단과 협력해 26일 ‘KOREC CAREER EXPO’ 개최

(이코노미아울렛-뉴스)비웰코리아(Bwell KOREA, 대표이사 사장 가스가이 모에)가 운영하는 일본 취업 전문 기관 KOREC이 오는 7월 26일(10:00~17:00) 밀리오레 호텔 서울 명동에서 한국산업인력공단과 협력해 개최하는 취업박람회인 KOREC CAREER EXPO를 진행한다고 밝혔다. ...

경제뉴스 2024-07-03 13:00 PM

‘버거킹 마케팅 성공신화의 주역’ 페르난도 마차도, 부산에 온다

(이코노미아울렛-뉴스)세계적인 마케팅 업계의 거장 페르난도 마차도(Fernando Machado, 브라질)가 ‘2024 부산국제마케팅광고제(MAD STARS 2024)’를 찾는다. ‘2024 부산국제마케팅광고제’ 기조연설자 페르난도 마차도(Fernando Machado) ...

경제뉴스 2024-07-09 11:00 AM

산업부-KOTRA, 이탈리아 프리미엄 섬유 전시회서 한국 브랜드 알린다

(이코노미아울렛-뉴스)산업통상자원부(장관 안덕근)와 KOTRA(사장 유정열)는 7월 9일부터 11일까지 3일간 이탈리아 밀라노에서 개최되는 ‘2024 밀라노 우니카 추계 섬유 전시회(Milano Unica 2024 F/W)’에서 한국관을 운영한다. 한국섬유수출입협회(회장 방주득)와 함께 마련한 이번 한국관에는 섬유·패션 ...

경제뉴스 2024-08-23 14:55 PM

Oliver Rajic Joins Chargebacks911’s Board to Steer High Growth in APAC

(이코노미아울렛-뉴스)Leading chargeback technology platform Chargebacks911 announced today the appointment of payments industry entrepreneur Oliver Rajic to the Board of Directors. In his new role, Rajic will serve as a key advisor to Chargebacks911 and its CEO, Monica Eaton, assisting the company with its aggressive expansion initiatives across APAC, where there is a real need for disput...

경제뉴스 2024-07-29 14:55 PM

경북창조경제혁신센터 ‘2024년 G-Star Dreamers 오리엔테이션’ 개최

(이코노미아울렛-뉴스)경북창조경제혁신센터(센터장 이문락)는 지난 7월 24일 김천 구미 호텔 로제니아 2층 중회의실에서 ‘2024년 G-Star Dreamers 오리엔테이션’을 개최했다고 밝혔다. ‘2024년 G-Star Dreamers 오리엔테이션’ 참석자...

경제뉴스 2024-06-28 14:00 PM

커리어넷, 한국생산기술연구원·한국건강가정진흥원·한국화학연구원·한국보건의료정보원·국가녹색기술연구소·대한상공회의소 채용 소식 발표

(이코노미아울렛-뉴스)커리어넷이 한국생산기술연구원, 한국건강가정진흥원, 한국화학연구원, 한국보건의료정보원, 국가녹색기술연구소, 대한상공회의소의 채용 소식을 발표했다. 커리어넷이 발표한 채용 공고 ...

경제뉴스 2024-08-07 10:00 AM

B2C부터 B2B까지, 아세안 F&B의 모든 것을 2024 아세안 무역전시회에서 만나보세요

(이코노미아울렛-뉴스)한-아세안센터(사무총장 김재신)는 8월 8일(목)부터 11일(일)까지 코엑스 더 플라츠에서 ‘2024 아세안 무역전시회’를 개최한다. 2024 아세안 무역 전시회(ASEAN Trade Fair 2024) 홍보 영상 ...

경제뉴스 2024-08-28 09:19 AM

2024년 암호화폐 백만장자 폭발적으로 성장해

(이코노미아울렛-뉴스)국제 자산 및 투자 이주 전문 기업 헨리 앤드 파트너스(Henley & Partners)가 ‘2024 암호화폐 자산 보고서(Crypto Wealth Report 2024)’를 발표했다. 암호화폐 자산의 시가총액은 현재 2조3000억달러로, 지난해 발표한 ...

경제뉴스 2024-07-04 13:47 PM

2024년 수원대학교 창업보육센터 ‘WoW!-BI 학생·교원 창업 활성화’ 창업 해커톤 마무리

(이코노미아울렛-뉴스)중소벤처기업부(장관 오영주)가 지원하는 특화역량 BI (Bussiness Incubator) 육성사업 주관기관인 수원대학교 창업보육센터(브랜드명 : WoW Valley BI)는 지난달 27일부터 28일까지 이틀간 화성시에 위치한 라비돌 신텍스에서 ‘2024 창업학 융복합전공 창업 해커톤’을 성공적으로 마무리했...

경제뉴스 2024-07-05 10:00 AM

한화생명 ‘2024 지속가능경영보고서’ 발간

(이코노미아울렛-뉴스)한화생명이 ESG(환경·사회·지배구조) 경영 성과와 향후 전략 방향을 담은 ‘2024 지속가능경영보고서’를 발간했다고 5일 밝혔다. 2024 한화생명 지속가능경영보고서 한화...

Top