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NielsenIQ (NIQ), a leading consumer intelligence company, today announced that
Optiq is now live within Discover, NIQ’s platform for accessing, analyzing and applying consumer and market intelligence, advancing the company’s strategy to make trusted consumer intelligence easier to access and apply.
Where Ask Arthur introduced new ways to explore and analyze NIQ data through AI within Discover, Optiq expands that experience across conversational AI, mobile access and enterprise AI integrations, giving clients greater flexibility to access and apply NIQ intelligence across the applications and workflows where they make decisions.
“AI models are becoming ubiquitous. Trusted intelligence is not,” said Irina Stoian, Chief AI Commercial Officer at NIQ. “That is why we are building the full system. Think of it like a body: harmonized NIQ data acts as the nervous system, delivering signals about the marketplace to decisioning agents that act as the brain, helping clients evaluate relevant information as they consider potential next steps. From there, we are building the hands: the connections that can bring approved recommendations into the systems where action happens. This is not AI layered onto another dashboard. It is a new intelligence system designed to move at the speed of commerce.”
One AI experience, designed around how clients work Optiq is designed around the different ways clients access and apply intelligence, bringing NIQ data and expertise into the applications, AI environments and moments where decisions happen.
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Optiq Chat is now live within Discover for eligible US clients, with the tool rolling out across the globe in the coming weeks, providing a conversational way to interact with NIQ data, enabling users to begin with a business question and explore explainable answers through natural language.
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Optiq Mobile extends the experience beyond the desktop, helping users access NIQ intelligence wherever decisions are made.
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Optiq Bridge is designed to bring NIQ data and business context into external AI environments, allowing users to work with NIQ intelligence within the AI tools and workflows they already use.
As powerful AI models become increasingly accessible, the quality of the intelligence behind them becomes a critical differentiator.
Optiq brings conversational AI to The Full View™, combining NIQ’s differentiated data, harmonization, commercial definitions and analytical expertise to help clients explore business questions in context and put the answers to work.
NIQ’s broader AI foundation manages more than 160 petabytes of commercial data and supports 28,000 AI models running production daily, providing the scale and domain expertise required to power trusted commercial decisions.
“Optiq is about fundamentally changing how people interact with NIQ intelligence,” said Troy Treangen, Chief AI & Product Officer at NIQ. “By combining conversational access with NIQ’s harmonized data and business context, we are moving more of the complexity behind the scenes. Clients can start with a business question, understand the basis for that answer and move more quickly toward action.”
Optiq Chat expands globally later this month As part of the next phase of the rollout,
Optiq Chat will expand to clients for a limited beta release globally later in September, with all eligible NIQ Discover clients expected to have access by the end of the month.
Clients can use natural language to explore questions across business areas such as category and brand performance, competitive dynamics, pricing and promotions. They can then investigate results with follow-up questions as new areas of inquiry emerge.
The experience is designed to reduce the complexity between a business question and the data required to answer it, helping users move more quickly from
question to insight to action.
The rollout builds on NIQ’s broader AI strategy across applications, infrastructure and workflows, including the ConnectAI Charter Program, new enterprise AI integrations and the development of agentic commerce measurement. Together, these initiatives are expanding how NIQ’s proprietary data and expertise can be accessed, embedded and applied across client organizations.
For more information,
visit the Optiq website.
FAQs What is Optiq? Optiq is NIQ’s AI experience, designed to bring trusted intelligence directly into the workflows, applications and AI environments where clients work.
Optiq helps clients access and interact with NIQ intelligence more easily, helping them move faster from question to insight to action.
What is Optiq Chat? Optiq Chat provides a conversational way to interact with NIQ data. Clients can ask business questions in natural language and receive trusted, explainable answers grounded in NIQ data.
It is designed to make insights simpler to access and apply, reducing the need to navigate complex reports, data selections or predefined workflows.
Is Optiq replacing Ask Arthur? Optiq is the evolution of Ask Arthur.
It builds on the capabilities introduced through Ask Arthur and brings NIQ’s evolving AI experience together under the Optiq identity.
As of September 7, Optiq is live throughout Discover, replacing the remaining Ask Arthur branding.
Is Optiq just a new name for Ask Arthur? No. Ask Arthur has been evolving into Optiq over time as NIQ expands its AI-powered capabilities and experiences.
Optiq builds on the capabilities introduced through Ask Arthur and is expanding across conversational AI, mobile experiences, enterprise integrations and additional AI-powered capabilities.
Where can clients access Optiq? Optiq is available within NIQ Discover for eligible clients, where Optiq Chat provides conversational access to trusted NIQ intelligence.
NIQ is also expanding the NIQ Optiq experience beyond Discover through mobile experiences via the App Store by Apple and integrations with external AI environments.
When will Optiq Chat be available to clients globally? Optiq Chat access is expanding globally throughout September, with broader client availability across RMS datasets planned for September 21.
What can clients use Optiq Chat for? Clients can use Optiq Chat to explore business questions across areas such as category and brand performance, competitive dynamics, pricing, promotions and retailer performance.
Users can continue the conversation with follow-up questions, allowing them to explore a business problem naturally as new questions emerge.
How is Optiq different from general-purpose AI tools? Optiq is purpose-built around the commercial questions and workflows brands and retailers need to navigate.
Its differentiation comes from the trusted NIQ intelligence behind the experience, combining NIQ data, business context and analytical expertise with an intuitive AI-powered interface.
Why is trusted intelligence important for AI? As powerful AI models become increasingly accessible, the quality of the intelligence behind them becomes increasingly important.
Trusted data, business context and industry expertise help AI provide answers that are relevant to real commercial questions and that businesses can use with greater confidence.
What is Optiq Mobile? Optiq Mobile extends the Optiq experience beyond the desktop, giving users another way to access trusted NIQ intelligence wherever they work.
Optiq Mobile is currently available on iOS in the US, with additional expansion planned.
What is NIQ Optiq Bridge? Optiq Bridge is designed to bring trusted NIQ intelligence into external AI environments, including direct connections with industry leading LLMs, enabling users to access NIQ intelligence within the AI tools and workflows where they already work.
It represents another way Optiq is expanding access to trusted intelligence beyond traditional NIQ applications.
How does Optiq fit into NIQ’s broader AI strategy? Optiq is one way NIQ is turning its intelligence advantage into AI-powered experiences for clients.
NIQ’s broader strategy is focused on making trusted intelligence available wherever clients make decisions, whether through NIQ applications, clients’ own AI environments or integrations with external platforms and workflows.
What’s next for Optiq? Optiq will continue to evolve across conversational experiences, mobile access, enterprise integrations and additional AI-powered capabilities.
The ambition is to make trusted NIQ intelligence increasingly accessible wherever and however clients work.
Forward-Looking Statements This press release contains “forward-looking statements,” including statements regarding the planned timing, scope and availability of the Optiq Chat global beta; the anticipated development, expansion, integration, capabilities and availability of Optiq, Optiq Mobile and Optiq Bridge; the expected benefits and uses of these products; NIQ’s planned enterprise AI integrations; and NIQ’s broader AI strategy, including the development of agentic commerce measurement. Forward-looking statements generally may be identified by words such as “anticipate,” “believe,” “continue,” “could,” “designed,” “expect,” “intend,” “may,” “plan,” “potential,” “should,” “will,” and similar expressions.
These statements are based on NIQ’s current expectations and assumptions and are not guarantees of future performance or results. Actual timing, availability, capabilities, adoption and benefits may differ materially due to risks and uncertainties, including product-development or deployment delays; design defects, errors or limitations; the performance and reliability of AI-generated outputs; client adoption and availability of applicable datasets; reliance on third-party technology and service providers; data quality, privacy, cybersecurity and intellectual-property risks; evolving laws and regulations concerning artificial intelligence and data use; competitive developments; and other risks described under “Risk Factors” in NIQ’s most recent Annual Report on Form 10-K and in NIQ’s other filings with the Securities and Exchange Commission. Readers should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. NIQ undertakes no obligation to update or revise these statements, except as required by applicable law.
© 2026 Nielsen Consumer LLC. All Rights Reserved.
NIQ-GENERAL
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