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NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that its expanded Homescan consumer panels are now available in Singapore and Hong Kong. The enhancements have increased the number of categories available for reliable monthly analysis by 85% in Singapore and 64% in Hong Kong, giving brands and retailers a more detailed view of who is buying, where they shop and what drives their choices.
As shopper behavior continues to evolve across retailers and channels, businesses need deeper visibility into who is driving growth, where consumers are shopping, and how purchasing habits are changing. NIQ's expanded Homescan panels address these needs through broader shopper coverage, improved demographic representation, enhanced coding coverage, stronger retailer-level insights, and more robust category and brand visibility.
Unlike standalone consumer panel solutions, NIQ combines retail measurement and shopper intelligence within a connected ecosystem, helping clients understand not just what sold, but who bought, where they shopped, and the behaviors driving growth.
Key benefits include: · A stronger, more representative view of shopper behavior across Singapore and Hong Kong
· More precise visibility into what shoppers buy, where they shop, and how behavior differs across categories and channels
· Enhanced retailer-level insights into switching, loyalty, leakage, and shopper missions
· Greater confidence in decision-making through improved sample representation
· Seamless integration with NIQ Discover to support more connected consumer and market intelligence
“Growth is increasingly determined by what happens across the entire shopping journey, not within a single retailer or channel,” said
Ramon Melgarejo, NIQ President, Global E-commerce. “By strengthening our Homescan panels in Singapore and Hong Kong, we are giving brands and retailers a clearer view of who is driving growth, where shoppers are moving and why their behavior is changing. Combined with NIQ’s retail measurement, that intelligence helps clients make decisions with far greater confidence.”
The expansion represents NIQ's continued investment in Homescan and its commitment to delivering The Full View™ of consumer behavior. Through enhanced panel coverage and integration with NIQ Discover, clients can connect shopper behavior with retail sales performance in one environment, enabling a more complete understanding of who is driving growth, where consumers are shopping, and how purchasing behavior is evolving over time.
Additional gains are expected as the expanded panels continue to mature throughout the year.
About NIQ NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next. For more information, please visit NIQ.com.
Forward-Looking Statements
This press release contains “forward-looking statements,” including statements regarding anticipated improvements in the coverage, stability, representation and reportability of NIQ’s Homescan panels in Singapore and Hong Kong as the panels mature; the expected volume of reported shopping occasions; and the anticipated capabilities and benefits of the expanded panels and their integration with NIQ Discover. Forward-looking statements may be identified by words such as “anticipate,” “believe,” “continue,” “could,” “expect,” “may,” “plan,” “should,” “will,” and similar expressions.
These statements are based on NIQ’s current expectations and assumptions and are not guarantees of future results. Actual results may differ materially due to risks and uncertainties, including NIQ’s ability to recruit and retain panel participants; changes in panel composition or participation; data quality, sample size and reporting limitations; category, brand and retailer coverage; technology or integration issues; client adoption; privacy and regulatory requirements; competitive developments; and other risks described under “Risk Factors” in NIQ’s most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. These statements speak only as of the date of this press release, and NIQ undertakes no obligation to update them, except as required by law.
© 2026 Nielsen Consumer LLC. All Rights Reserved.
MEDIA FAQ: NIQ Singapore & Hong Kong Homescan/Consumer Panel Expansion Q: What is NIQ announcing?A: NIQ is expanding and enhancing its Homescan coverage in Singapore and Hong Kong, delivering more representative consumer panels, improved category and brand visibility, expanded coding coverage, and stronger shopper intelligence across both markets.
Q: Why is NIQ making this investment?A: Consumer behavior is becoming increasingly fragmented across retailers and channels. Clients need stronger, more stable shopper intelligence to confidently understand growth opportunities, shopper switching, and purchasing behaviors.
Q: What are the benefits for clients?A: The expansion delivers:
· More representative consumer panels
· Expanded category and brand visibility
· Enhanced coding coverage
· Stronger retailer-level visibility
· Improved switching, loyalty, leakage and mission analysis
· Greater confidence in decision-making through stronger data robustness
Q: What business problems does this solve?A: It helps clients move beyond understanding what happened in the market to understanding which shoppers are driving growth, where they're shopping, and how their behaviors are changing.
Q: How does this connect to Discover?A: The expanded panels strengthen CPS as a foundation for Discover and Full View™, enabling more connected consumer, shopper, and retail analysis.
Q: Who benefits from these enhanced insights?A: Manufacturers, retailers, category leaders, shopper marketing teams, revenue growth management teams, and consumer insights professionals.
Q: Why is NIQ highlighting shopping trips instead of panel size?A: The strength of shopper intelligence comes not only from panel size but from the breadth and quality of observed purchasing behavior. Expanded Homescan coverage provides visibility into millions of shopping occasions annually, creating a robust view of how consumers shop across retailers and channels.
NIQ-GENERAL
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Website: https://nielseniq.com/global/en/
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