TikTok could soon be flooded with AI avatars in ads

Jesse Coghlan6 hours agoTikTok could soon be flooded with AI avatars in adsTikTok’s new tools include AI-powered digital avatars that brands can dub over and use to sell their products in multiple languages.2751 Total views14 Total sharesListen to article 0:00NewsOwn this piece of crypto historyCollect this article as NFTJoin us on social networksTikTok could soon be awash with ads featuring artificial intelligence-powered “digital avatars” that brands can make to say virtually anything to promote their product

TikTok announced on June 17 that it’s expanding its Symphonyad suite with “stock avatars” and an “AI dubbing” feature it claims helps brands create and localize content.

The stock avatars are “all created from video footage of real paid actors that are licensed for commercial use,” and users can choose an AI-powered “voice and accent” to read out a script which will be dubbed onto the avatar, TikTok said.Some of the stock AI avatars TikTok will make available. Source: TikTok

A video demonstration shows a text-to-speech tool can dub over the actors with voices in multiple languages and attempt to mimic the mouth movements of the language. The script can even be generated by AI.

Ten languages and dialects are supported, including English, Spanish, Japanese and Korean. The tool detects the input language and dubs it into the users’ target language.

The new avatar feature is part of TikTok’s AI-backed ad suite rolled out earlier this year, which includes a “virtual assistant” that crawls the platform for trends and can generate ideas and a script.

The AI avatars, translation and dubbing features are in their beta versions, which TikTok has locked behind a waitlist for a limited number of users.TikTok stars to get “custom avatars”

The platform is also bringing “custom avatars” that clone the likeness of content creators and brand spokespeople which have the same “multi-language abilities” as the stock bots.

TikTok added the custom avatars are in testing with its creator community.

TikTok will automatically label videos created with its AI tools as AI-generated “for full transparency” — a demonstration video featuring AI-cloned content creators shows a tiny box in the bottom corner with the label.A screenshot from a video of AI-generated TikTok creators with a small label in the bottom left corner denoting as such. Source: TikTok

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The AI clones aren’t perfect. The video shows the mouth movements and gestures don’t match what is being spoken — a phenomenon known as the “uncanny valley.”

TikTok’s foray into AI avatars comes months after Meta rolled out an AI chatbot in September that donned the likeness of multiple celebrities.

Paris Hilton, Snoop Dogg and former FTX promoter Tom Brady were among the nearly 30 high-profile figures who Meta cloned into AI bots and now manage Facebook and Instagram accounts for.

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