Dairy Queen opens NFT pop-up store in China

Zhiyuan Sun14 hours agoDairy Queen opens NFT pop-up store in ChinaThe pop-up nonfungible token store, co-sponsored by Weirdo Ghost Gang, will run until the end of the year.1567 Total views5 Total sharesListen to article 0:00NewsJoin us on social networksDairy Queen is partnering with local nonfungible token project Weirdo Ghost Gang (WGG) to create a pop-up NFT store in Chengdu, China.

According to a press release seen by Cointelegraph, the “Ice and Snow Season” themed pop-up store is scheduled to run from Nov. 15 to Dec. 31 and will feature a variety of co-branded merchandise, such as a Dairy Queen-WGG themed ice cream. In addition, WGG NFT holders will receive exclusive perks as part of the joint venture. The project has a large following among users in the Asia-Pacific region.The Chunxi Road in Chengdu where the Dairy Queen-WGG NFT store will open. (Source: Wikipedia)

“Beyond merely showcasing Dairy Queen’s ongoing efforts in new media digital marketing, this collaboration also serves to offer consumers a more nuanced understanding of the NFT art IP, WGG, resulting in enhanced experiences and connections,” the release states. The WGG collection features 5,555 “Lil Ghosts” NFTs created by Hong Kong Web3 holding company ManesLab in 2021. The collection has surpassed 21,510 Ether (ETH) ($43.5 million) in trading volume since inception. Its current floor price is 0.485 ETH ($995.2).

In September, WGG launched the “City Party Map - Shanghai Station” event with local food retailer Jiujiu Duck Neck to offer discounts for NFT holders at more than 500 of its retail stores. Last month, the project announced the “Ghost Season” event at Beijing’s affluent shopping hub The Box, displaying its NFT art on 3D screens for shoppers. 

Amid a severe crypto winter, many NFT projects have turned to partnerships with Web2 or even traditional brick-and-mortar firms for marketing collaboration. In March, the Wassies by Wassies NFT Collection opened a namesake pop-up hotel in Singapore. The hotel ran until September and offered Wassie-themed rooms for around $100 per night. 

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